At this year’s Paris Haute Couture Week Fall/Winter 2025, two Filipinas stood out from the global fashion crowd: Heart Evangelista and Pia Jauncey. They weren’t just seen—they were celebrated, trending online and driving millions in media exposure.
Together, they generated over US $10.2 million in earned media value (EMV)—a massive figure that signals global recognition, not just admiration.
Heart Evangelista: Paris’ Most Valuable Guest
Heart Evangelista brought her A-game to Paris. She attended 12 major shows, including Schiaparelli, Elie Saab, Viktor & Rolf, and Tamara Ralph. With each front-row appearance, she turned heads and owned the spotlight.
Her total media value? An impressive US $5.33 million—the highest of any attendee this season.
Every outfit she wore was a fashion moment. Her Instagram posts combined elegance with approachability, making her one of the most engaging personalities at fashion week. Her presence proved she’s more than just an attendee—she’s a muse, a tastemaker, and a trusted partner to the world’s top designers.
Pia Jauncey: Bold, New, and Influential
Pia Jauncey may be newer to the scene, but her impact was just as powerful. She walked into eight shows, including Georges Hobeika, Iris van Herpen, and Zuhair Murad, and made every entrance count.
She brought in US $4.89 million in EMV, placing her in the top three influencers of the entire week.
Pia’s edge lies in her fresh energy and confident style. She mixes bold fashion choices with polished content, and her followers love it. With a strong engagement rate, Pia is clearly building a loyal global audience—one that’s here for every look and every moment.
More Than Fashion—It’s Representation
Beyond numbers and outfits, Heart and Pia represent something deeper. Their presence at Paris Couture Week is a big win for Filipino visibility in high fashion. They showed that style knows no borders—and that Filipino elegance belongs in every fashion capital.
It’s rare for Southeast Asian personalities to rank this high in global fashion metrics. Yet Heart and Pia have done it with grace, strategy, and authenticity. They’re not just dressing for the camera—they’re redefining who gets to be in the front row.
Filipino Creativity on the Global Stage
This breakthrough opens doors—not just for influencers, but for stylists, designers, and creatives back home. Each seat Heart and Pia took in Paris felt like a seat earned by the Filipino fashion community.
Brands are watching. Agencies are tracking. The Philippines is now on the map as a source of influence, style, and storytelling.
Final Look: A Fashion Moment to Remember
This season, the streets of Paris weren’t just walked by models—they were shaped by the stories and presence of two Filipinas who understand fashion and influence deeply.
Heart Evangelista reminded us why she’s an icon. Pia Jauncey proved that the next wave of fashion voices is here—and Filipino.
Their success is measured not only in numbers but in meaning. They didn’t just show up. They owned it.
