LOEWE has chosen Jack McCollough and Lazaro Hernandez as its new creative directors. The duo, famous for Proenza Schouler, takes over after Jonathan Anderson’s decade-long leadership. Their arrival marks a fresh chapter for the Spanish luxury brand, mixing tradition with a modern edge.

From Parsons to Proenza Schouler

McCollough and Hernandez met at Parsons School of Design. Their shared passion for craftsmanship led them to create Proenza Schouler in 2002. The brand became known for sharp tailoring, sculpted shapes, and urban style. Over the years, they won multiple CFDA awards and built a reputation for mixing minimalism with bold ideas.

Their recent exit from Proenza Schouler sparked rumors about their next step. Now, their move to Loewe excites fashion insiders.

A New Vision for Loewe

LOEWE, known for its Spanish craftsmanship, thrived under Anderson. Now, McCollough and Hernandez will bring their sleek, modern touch while respecting the brand’s history.

They specialize in leatherwork, structure, and creative textiles. These skills match Loewe’s focus on high-quality design. The brand’s accessories, like the beloved Puzzle Bag, showcase its artistry. In a statement, McCollough and Hernandez praised Loewe’s dedication to craft and shared their excitement for the future.

What’s Next for LOEWE?

As creative directors, McCollough and Hernandez will lead Loewe’s clothing and accessories. Fans and experts eagerly await their first collection. Many wonder how their clean style will blend with Loewe’s playful luxury.

Loewe CEO Pascale Lepoivre believes in their vision. She says their fresh approach fits the brand’s future. Fans of Loewe and Proenza Schouler can’t wait to see how they shape European luxury.

With their strong design skills and love for craftsmanship, McCollough and Hernandez are ready to take Loewe into a bold new era. Their first collection is on the way, and the fashion world is watching.